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Why Watch Market Indicators?

Monday, December 27, 2010 , Posted by the InCrediBLe at 7:28 AM

A common and effective way to gain perspective on stock price fluctuations is to compare the
movement of your stocks to that of indices or market indicators. About 100 years ago, as the
number of individual stocks grew, the need to measure how the stock market performed became
obvious. In 1896 The Dow Jones Company took groups of stocks and averaged their prices to
create the first indices, the Dow Jones Averages. They created four different indices: one for
industrial companies, one for utilities, one for transportation companies and a composite that
included the three other indices.
In the 1920s, Standard & Poor's Corporation (S&P) created separate indices. These indices also
measured the market as a whole in addition to some sectors of the market. In 1957, when
technology enabled the companies to start calculating their indices on an hourly basis, S&P
created the S&P 500 Index, which measured the performance of a larger proportion of the market
compared to the more popular Dow Jones Industrial Index.
Over the years, the S&P and Dow Jones indices have remained popular, leading both companies
to create other indices. In addition, other companies and even the exchanges themselves have
created more indices.
Different indices are calculated in different ways. Few remain as simple averages. An index
moves when the stocks in it move. When a stock in an index goes up or down, so does the index.
Hence, when you hear that the Dow Jones closed at 10,500, down 20 points for the day, it means
that the average of the prices of the 30 stocks that comprise the Dow is 10,500 and the combined
value of these 30 stocks (as calculated by the index) dropped 20 points during that day's trading.
Calculation method aside, all indices measure the performance of the stock market or some
subsection of it on a continuing basis throughout each trading day. By tracking an index, or a
variety of indices, investors can quickly gauge market trends that may impact investment
decisions.
What is the point of following the indices when what you care about is your own stock portfolio
performance?
Indices often reflect trends in the market and in the economy. Watching overall market
performance can be the key to making smart decisions about your individual investments. For
example:

  • Indices can function as benchmarks to compare the performance of the stocks you own against the market in general.
  • Comparing today's market movement with similar market movements from the past may help you become aware of trends, and the best times to buy or sell.
Dow Jones Industrial Average

One of the best-known market indicators, the Dow Jones Industrial Average, is comprised of 30
leading companies. Calculated by adding the prices of these 30 stocks, the Dow is now
considered a figure that indicates the general state of the market. Originally, the Dow divided the
sum of the prices of the 30 stocks by 30, giving a true average. However, to be consistent every
time a stock split or paid a dividend, the number 30 had to be adjusted. Now, over 100 years
later, the sum of the prices of the 30 stocks is divided by a number less than one! Since a $1
movement in the price of a $100 stock counts equally with a $1 movement in the price of a $20
stock, the Dow Jones is considered a price weighted index.





Charles Dow designed the average to represent the current business market, which in 1896
included industries such as sugar, leather, tobacco, gas, rubber and coal. Today the DJIA is led
by retailers, oil, technology, pharmaceutical and entertainment companies. The only company on
the original list that is still included today is General Electric.

S & P 500 Index

Created in the 1920s by the Standard and Poor's Corporation (S & P), this index tracks 500
companies in leading industries: transportation, utilities, financial services, technology, health
care, energy, communications, services, capital goods, basic materials, consumer products,
cyclicals and more. Many consider it the most accurate reflection of the U.S. stock market today.
This high regard has led many money managers and pension plan administrators to use it as a
benchmark for judging the overall performance of their fund against the stock market.
Since the calculation for this index equals the price of each stock multiplied by the number of
shares held by the public, the companies with the most shares make the greatest impact. This is
known as a market weighted index.

Nasdaq Index

This index tracks the stocks on the National Association of Securities Dealers Automated
Quotation System (Nasdaq) stock market. Since many new companies elect to join the Nasdaq,
the number of stocks on the Nasdaq has grown from 100 to more than 5,500 today. Because this
index includes many companies in the technology sector where market trends change quickly,
this index can be volatile

Ameritrade Online Investor Index

The Ameritrade Online Investor Index tracks the daily buying and selling activity of individual
online investors at Ameritrade, Inc.
While most major market indices include the activity of institutions and mutual fund companies,
the Online Investor Index is unique in that it helps you understand what individual investors are
doing in relation to the stock market.
The Online Investor Index does not measure price changes or volume-other indices do that.
Instead, the Index measures buyer participation as a behavioral indicator related to investor
confidence.

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